Fit & Flex is a fast-growing Indian healthy foods brand focused on simple, real ingredients and strong taste appeal. The range includes high-quality granola, muesli, power oats and related wholesome snacks made from premium oats, seeds, fruits and grains, designed for everyday breakfast or snacking moments.

Built with a mindset toward healthy eating and clean nutrition, Fit & Flex products balance flavour and nutrition in formats customers return to again and again. The brand works well in health aisles, breakfast sections and snack shelves.